Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger.
When choosing an email marketing software, look for one that offers built-in mobile templates for your emails. Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons.
Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems.